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Why Minimalism is a Top 2013 Web Design Trend

Wednesday - June 5th, 2013

Written by: Tristan Pelligrino

Why Minimalism is a Top 2013 Web Design Trend

With so many brands vying for consumer attention, it’s more important than ever to get the mission and services of your brand across to consumers as quickly as possible. This has led to an increase of minimalism in web design. While minimalism is great for mobile devices and decreases pressure on your site, it can potentially be drab and boring. So, like many other great things in life, it’s important to strike a balance.

To keep your minimalist web design interesting yet simple, be sure to:

  1. Focus only on the important elements. Since the purpose of minimalism is to remove any distractions, it makes complete sense to keep the focus on essential elements. This might seem like a logical starting point, but the truth is that too many sites are cluttered and have poor design. Focusing on the crucial parts eliminates clutter and will in turn help improve the overall design.

    Try the 10-second experiment: can someone visit your site for the first time and know exactly what your brand is about in 10 seconds or less? Minimalism should make it extremely easy for the visitor to determine the theme of your business. Once you have the important elements, be sure to organize them in a way that naturally catches attention.

  2. Experiment with typography. With only the essential elements on the page, it’s crucial to take advantage of all the opportunities available to make your content visually engaging – and this includes typography! Since there are so many typography options available, be sure to take the tone of your brand into consideration. For instance, while cursive with fancy flourishes would be perfect for an arts and crafts store, it might be inappropriate as the headline font for a corporation.

    Once you’ve found typography that you like, try to find similar or related fonts. This will allow you to vary the font numerous times across the page, which allows you to accent certain content and avoid looking dull. Using varied typography also enables you to visually organize your content.

  3. Keep colors simple. Why use only 3 or 4 colors when you have an entire color palatte to play with? While it’s tempting to get creative with color design, it can be distracting and actually harm your branding efforts. Pick colors that are similar shades as your brand colors or complement them.

    Furthermore, keep the various color trends in mind. Currently, pastels and neon colors are huge everywhere. By taking advantage of the latest in color trends, you’re ensuring that your site appears current instead of dated.

  4. Make sure everything’s aligned. With minimalism, now is not the time to experiment with crazy web design. Instead, keep your pages aligned simply through the grid system. Take advantage of white space to fill in the gaps between sections. When used properly, white space is an incredible tool to truly grab the attention of visitors.
  5. Go bold. Going bold is one of the easiest ways to draw someone’s attention – but hey, this is minimalism! This simple way of grabbing attention is not only painless, but ensures that you can still engage consumers with the elements you already have on your page.

*Note – the header image is a snapshot taken from a prime example of a minimalist website – http://www.ditto.com/

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