When branding on the web, use yourself as part of the branding

Tuesday - July 3rd, 2012

Written by: Tristan Pelligrino

When branding on the web, use yourself as part of the branding

Online branding involves the use of tools and processes to make your name and product stand out among others on the web. But, branding yourself gives people an idea of what you and your company are all about. Video, digital media and other programs give your company the edge it needs to stand out among the thousands of other companies that are competing for the attention of online viewers.

We all know that every human being is different. So, run with that and attach your name to your company. While people may know your company and what it does, affiliating your name and corporate branding together allows prospective clients to immediately make a personal connection. Recently, I was checking into browser testing solutions and stumbled across Sauce Labs. This company uses a video with commentary from their CEO and helps to provide a personal connection with a technical solution.

But video isn’t the only to associate yourself with your company. You can publish or post blogs entries to your site frequently. This provides a platform for you to establish your voice and connect with your audience. The more you put new and relevant information on your site, the more people will return to see what you have to say.

In addition, put your name out there by building online relationships. Branding yourself and then associating your “brand” with others in an already established network is one of the best ways to get your name out there. Communicate with other professionals by commenting on their blog entries and interacting with them on their websites. This builds a rapport between people and companies.

Exploring ways to leverage the media is also a great way to associate your personal brand and the company. Offer to be interviewed by online groups and local journalists. This puts your name and brand out to individuals who may not use the internet as much and it allows you to connect with a brand new audience. At 522 Digital, we’ve connected with local journalists and have also worked with our alma mater to share our experiences.

Ultimately, it is important to establish a personal connection with your audience. Regardless of how virtual or technical we become, it is important to use the human element of your business to build rapport with customers.

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