Web Design Trends to Watch for in 2014

Thursday - December 5th, 2013

Written by: admin

With the holidays almost here, 2014 feels like it’s right around the corner – and with it comes a host of new web design trends and standards. By anticipating the digital trends that are likely to dominate 2014, you can ensure that your brand stays ahead of the curve. In 2013, we were focused on minimalistic trends that allowed content to dominate the online atmosphere. So what does next year have in store?

  • Mobile considerations. As the mobile market continues to grow, the top web design trends in 2014 will likely be focused on mobile-first or responsive designs. This means that if a site won’t work on a mobile device, then you shouldn’t use it on your “big” site either. Responsive designs are also growing in popularity so that sites load beautifully on screens of all sizes.
  • Attractive typography. As web design begins focusing on adapting to various screens, the importance of typography will continue to grow. Excellent typography has a tremendous impact on the feel of any given website. While it might not be a technical design element, typography is a visual tool that draws the visitor into what your site has to say.
  • Background images. Full-width background images became more common in 2013, but we expect them to boom into the mainstream in 2014. A massive background image with text over it is the pinnacle of minimalistic web design, as it’s simplistic in nature yet is compelling in execution.
  • Flat sites. With flat design integrated in iOS 7, flat sites will be more popular than ever in 2014. Since mobile considerations are at the forefront of web design, flat design will impact the way that we view, create, and engage with websites. Many technology giants such as Microsoft are taking Apple’s lead and are implementing flat design across their platforms.
  • Single page sites. By publishing all of your site’s content on a single page, you can make it easier for consumers to see everything that your brand has to offer. This is particularly effective for brands that don’t have a lot of content published. In many cases, a simple, single page is more efficient than a complex site that breaks down into smaller pages.
  • Content. All of these web design elements will ultimately focus on the content of your website. Whether it’s the typography used or the design of your pages, everything is focused on highlighting the content you have to offer. Remember, it’s your content that tells your brands story, so it’s critical to focus on content marketing and optimizing it for the web.
  • Navigation. As the web evolves, consumer’s attention span is shortening. This means that navigation should be easy and obvious. Whether it’s larger navigation buttons or a better site layout, navigation will be critical to a successful site in 2014.

As 2013 comes to a close, it’s clear that the mobile browsing experience will contribute more to web design in 2014 than just about anything else. Ultimately, the most important consideration for your brand is to ensure a positive consumer experience no matter how they interact with your business.

How is your brand preparing for 2014?

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