Web Design Myths: It’s All About Looks

Wednesday - August 28th, 2013

Written by: Tristan Pelligrino

Web Design Myths: It’s All About Looks

Of course you want your website to look incredible, but that shouldn’t be the centerpiece of your web design efforts. Instead, the focus of all web design should be to strategically create a user experience that is intuitive and easy-to-use.


Think of your website as a car. Sure, everyone wants a shiny, flashy car that is sleek and looks like it could ravage the roads, but if the car doesn’t have a good engine, then no one will want to drive it. Likewise, unless users can easily navigate through your website, it will be difficult to make a sale. By focusing on usability first and aesthetics second, you’ll be amazed by how much more active your visitors will be.


Elements that will enhance your web design’s usability include:


  1. Clickable areas

While it’s tempting to get creative with buttons and navigation options, always follow the golden rule of web design: clickable areas should be clickable! Unfortunately, many people try to get too creative with their designs, creating buttons that are tiny and difficult to click on. These tiny areas make it difficult for the customer to easily navigate through your site – and remember, the more difficult your page is to navigate, the more likely it is that your customer will click elsewhere.

  1. Consistency

One of the most important jobs of web design is to strengthen the image of your brand. To do this, be sure to maintain consistency among all of your web pages. Of course, you can creatively distinguish one page from another, but the overall template, color scheme, typography, and style should remain cohesive. Think of each page of your website as a page from a book – your website should flow nicely from one page to the next. A consistent brand image on the internet matters! This will also help improve the user experience by making it easy for users to navigate and browse through your site.

  1. Responsiveness

With more consumers browsing the web from mobile devices such as smartphones and tablets, it’s more important than ever to ensure your site is responsive. Not only does this ensure that the site looks great, it also shows your commitment to the user experience, and presents your business in the best light possible.

  1. Content

Consumers are unlikely to read content unless it looks readable. To make your content pleasing to the eye, avoid publishing content in major blocks and long paragraphs. Instead, break your content up with subtitles, smaller points, and lists throughout your pieces. Not only will this make it easier for users to digest your content, it will also add beautiful design to the pages that host that content. The more scannable the page is, the more likely users are to see the content that you want to emphasize.

  1. Obviousness 

Whether you’re asking people to follow your social media pages, subscribe to your email list, make a purchase, or perform some other call-to-action, your web design should make the required action obvious. By including large buttons and easy navigation options, your sales funnel will be easy for customers to follow.

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