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Understanding the Science of Creativity (And Web Design)!

Thursday - September 12th, 2013

Written by: Tristan Pelligrino

Understanding the Science of Creativity (And Web Design)!

Whether you’re planning your website or working on growing your business, a good bit of creativity is required. Sure, you have to be practical about your business and website ideas, but creativity is necessary to even have those ideas in the first place. What if we told you that there’s a science behind creativity? A way that you can enhance your creative juices to maximum effect? By learning these secrets, you’ll be able to create ideas that will grow your website and business.

You see, being artistic isn’t the key to creativity. Just because you didn’t play a musical instrument in high school or can’t draw, it doesn’t mean that you don’t have the capability of creatively thinking to improve the various elements of your web presence.

First, though, let’s dispel some of the myths about creativity:

  1. It can be learned. We’re not here to teach you creativity with this blog post. Instead, we’re trying to help you unleash your inner artist. Creativity is innate and as individual as our own personas, not something that is imbibed.
  2. You must have a new idea. Chances are that your creative ideas won’t be original – but that’s okay! After all, “there’s nothing new under the sun,” right? In other words, don’t stress yourself out if you can’t think of something completely original. Instead, think of a new twist on things or how you can improve what already exists.
  3. Imitating is stealing. Some people try to avoid imitating what their competitors are doing, but why? The power of creativity is sometimes unleashed by imitation! Sure, you don’t want to be a carbon copy of your competitors, but imitation could easily be the starting point for your own creative endeavors.

Now that we’ve debunked some of the most common myths tied to creativity, let’s look at the science:

Did you know that the brain activity of rappers is almost identical to what the brain looks like during the creative process? Research shows that our brains follow the same patterns that freestyle rappers do whenever we do something creative. Of course, it’s scientifically very difficult to track creativity, but the research so far is clear: when we’re being creative, common areas of the brain we use deactivate and others light up.

The creative relationship and similarity to the same brain synapses used for freestyle rapping suggests that our best creative moments are uninhibited – that we just let them flow from us without any reservation. While our brains analyze facts to make decisions on a daily basis, that portion of the brain is shut off during creative processes. It’s more about intuition and emotional response than an analytical one. This is why some of our best creative moments come in the shower – we’re completely relaxed and allowing a free train of thought!

So how can you inspire your inner creative artist?

  • Find inspiration. By finding something such as an existing website, interior design, clothing, or even photography, you can use that something as a starting point for your own inspiration and creativity. Look at existing ideas and ask yourself, “How can I make this better? What elements can I take away from this?”
  • Have a paper and pencil – or phone – on you at all times. Remember, a creative idea can strike at any moment, and when it does, you want to allow the ideas to continue flowing. This is why it’s so important to keep a notebook or smartphone nearby so that you can record ideas that randomly come to you!
  • Play around. Creativity is the opportunity to have fun in a professional setting. Feel free to play around and experiment with colors on your site or other elements of your business. Remember, nothing is set in stone and you are in charge of how everything unfolds!

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