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Top Trends in Graphic Design

Tuesday - December 10th, 2013

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Top Trends in Graphic Design

Graphic design in advertising is just as dynamic and fluid as web design. By keeping track of the latest graphic design trends, we can create the most vibrant online image possible and integrate it with any traditional marketing efforts. Print design is more vibrant than ever before, and the aesthetic has an undeniable impact on online audiences.

Experimental Distortion Rises
Thanks to the internet, consumers are exposed to more information and ideas than ever before. The result? They want something new, fresh, and original. While it’s impossible to give consumers something that’s 100 percent unique, there’s a way to add freshness to web design. Through experimental distortion, graphic designers are experimenting with existing artwork and images to create new pieces that are visually stimulating and garner attention. A new twist on something common generates buzz and ensures that your brand is viewed as an innovator.

Gingham Style Enters the Web
Gingham style, not to be confused with Gangnam Style, is the crisscross pattern that has become the go-to style of the blanket. While gingham style is used in fashion design, interior design, and stationary, it hasn’t made its way into graphic design – until now. Gingham style is particularly popular during the summer months, as it embraces a sense of outdoor times and freshness.

Furthermore, gingham style generally alternates white with another bright or pastel color. The use of white makes gingham style extremely friendly for sites that portray clean, minimalistic looks. This makes it easier to incorporate a design that is simple, yet sophisticated in nature.

Typographic Design
We’ve witnessed a massive rise in the importance of typography in web design. However, going beyond the typography used, many brands are now using the content itself as an element of design. Since typography embraces a specific personality or characteristic, it adds a lot of persona now matter how it’s used. Typographic design can be used to define the layout, manipulate your online image, or shadow areas that need more attention. As the number of fonts continues to increase, there are more options available for brands to display their content and make it visually stimulating.

A Playful Approach
Thanks to the rise in minimalistic design, more brands are accepting the idea of a playful approach to graphic design. Whimsical feelings are light-hearted, yet are sophisticated in the way that they’re presented to consumers. Playful images often showcase a wide range of colors, which creates a positive brand experience for internal and external audiences alike. Adding a fresh sense of playfulness shows that your brand has an incredible capacity for interacting with a wide range of consumers.

As we follow these top trends in graphic design, it’s clear how they relate to the web design trends we expect to dominate in 2014. Graphic design that focuses on crisp, compelling images and whisks away the clutter will cut through the online atmosphere and resonate with consumers. It’s clear that the possibilities are endless when it comes to design, especially online, but staying on top of the latest trends will ensure that your brand looks as modern and competitive as possible.

What does your brand’s online image look like?

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