Tips to Make Your Site Mobile Friendly

Tuesday - April 23rd, 2013

Written by: Jolleen Tran

Tips to Make Your Site Mobile Friendly

Analysts predict that mobile users will account for over 50 percent of all internet traffic by 2014. Despite this statistic, it’s estimated that only 10 percent of all websites are optimized for mobile users. Since it takes 10-20 seconds for an internet user to decide whether or not they’ll continue browsing a page, it’s important to ensure that your site is mobile friendly. Mobile users will quickly abandon your site if it isn’t optimized to fit their device, and since they’re almost 50 percent of all users, that’s a lot of lost traffic for non-optimized sites.

Important Elements of a Mobile Site

While each mobile site is different and tailored for the client’s specific needs, there are several universal elements that you should incorporate into your mobile site. These elements keep your site optimized for convenience and visual appeal. Furthermore, some sites translate naturally for the mobile users whereas other ones have to be coded in order to work properly. To make your site mobile friendly, consider:

  • Implementing click-to-calls. By making all numbers clickable and automatically callable on a smartphone, you’ve made your site convenient! Remember, all the elements of a successful mobile site revolve around convenience. While click-to-calls are nothing spectacular, they’ve become standard and implementing these in your site signals that you are up with the times and serious about engaging mobile users.
  • Eliminating white spaces. When you look at a normal desktop, there are “white spaces,” everywhere. On a mobile phone, these white spaces stand out because the screen is so small. It’s crucial to ensure that content is optimized to be able to take advantage of space and size. Not only does this keep your mobile site looking clean, but it makes it easy to navigate as well.
  • Linking to the desktop version of the site. If you’ve ever used Facebook, YouTube, Google, or any other major platform on your smartphone, you’ve probably noticed that they all link to the normal desktop version of the site. While the mobile version is convenient, it sometimes lacks all the elements that can fit onto the desktop version. Whatever the reason, linking to the desktop translation gives the consumer options, which is what great customer service is all about.
  • Focus on customer-centric content. Ever tried navigating around a site that made no sense? It’s probably because the site wasn’t customer-focused! On mobile versions of a site, this really stands out and easily frustrates the consumer. Ensure that every link or option provides the consumer a choice or presents a clear actionable item such as creating an order, viewing more information, leaving a comment, etc. Every button has an obvious action.
  • Disable pop-ups. On a desktop, if you think pop-ups are annoying, they’re even worse on a mobile site. Sure, you might gain one or two subscribers with your pop-up asking for an email address, but you’ll end up annoying other mobile users. Turn this off!
  • Running tests. It’s important to test your mobile site. Remember, there are dozens (hundreds, actually) of screen variations, phone options, tablets, and mobile devices. Your site will appear differently on each of these platforms. Want to make sure your site works properly? The best way to do so is to test it!

Keep Your Branding Consistent

Even though preparing your mobile site might seem like a new project on its own, ensure that you keep your branding consistent. Does your desktop site have a unique look or unique elements? If so, try to figure out how these unique aspects translate into a mobile version. By branding consistently, you’re doing more than just reinforcing your brand. You’re telling consumers that you’re serious about your business.

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