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The top 3 creative ways to use QR codes

Tuesday - May 15th, 2012

Written by: Tristan Pelligrino

The top 3 creative ways to use QR codes

Quick Response (QR) codes are some of the simplest yet most effective marketing strategies being put to use to increase sales. A QR code is a matrix square barcode that is two dimensional and very easy for any owner of a Smartphone to scan. With over 20 million Smartphone users in the United States alone, and that number growing every day, QR codes are fast becoming widespread public knowledge.

1. Publicity

Every business needs more publicity and more website visitors. QR codes can be designed and included on your business card or other print materials. This then allows a consumer to scan the code and have all of your information available at the touch of a finger. That same code can also give them access to any social media accounts your business may have such as Facebook, Twitter, Google+ and Linkedin. You can then use your social media sites for extra promotions. This allows them to follow or like your business so that they spread more publicity about your company to their family, friends and co-workers. You can even use QR codes to send special messages during the holidays from your company or reminders on exclusive sales you have.

2. Enhancing the Consumer’s Visit

No matter what your business is, someone is always going to want to know more about you and your products. Restaurants can use QR codes to show additional menu information such as nutritional elements or ingredients. A QR code can show where a product was shipped from and go into detail on how it was produced. Consumers also enjoy real time updates on games, traveling and sales, which can all be known through a quick swipe of a QR code. A QR code can also make it easier on a customer by explaining systematic instruction videos for products.

3. Fun

Almost every customer enjoys something relaxing and fun to do when they are out shopping. QR codes can be used to run promotions with free prizes or contests for the customer to win a free product. Use your QR code in random places for your marketing, on T-shirts, cups or even corners of posters. You can use the codes to set up games, random winning games or scavenger hunts, letting customers show that they have scanned codes on certain objects to win a sales promotion.

Quick response codes are everywhere and growing fast. When you see them around you and use them in your every day marketing be sure to make your own QR code unique. You can design how your business wants your QR code to look making it a design to fit your marketing style and strategy.

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