The Importance of Using Responsive Web Design

Tuesday - January 21st, 2014

Written by: Tristan Pelligrino

The Importance of Using Responsive Web Design

One web design term you may have heard this past year is responsive web design. Responsive web design is a style of design that responds to the device of the user and automatically changes the layout of a website to suit the screen size, resolution, orientation, platform, and other elements of that device. With responsive web design, your brand’s website will be functional for users on all types of devices, from smartphones and tablets to desktop computers and laptops. As mobile internet use continues to rise, responsive web design has become even more important for brand websites. Read on to learn more about the importance of responsive web design.

The Stats on Mobile Internet Use
You may be wondering why responsive web design matters for your business. The simple answer is that mobile internet use is continuing to rise. Statistics show that 60% of those who own a mobile phone have a smartphone, and by 2017, 5 billion people will be using mobile phones. Another study finds that 63% of adults who own cell phones use them to browse the web. 34% of those users typically go online on their phone rather than on a computer. These statistics show that responsive web design is key for expanding your reach and harnessing the growing mobile market.

Benefits of Responsive Web Design

  • Fluid Design: Responsive web design is most beneficial because it makes your entire website fluid, which means that the content easily and automatically resizes no matter what device or screen resolution the user has.
  • Easier for Users: Because it accommodates to all devices, responsive web design improves the user experience, eliminating scrolling and resizing and ensuring that your website is readable. A better user experience encourages visitors to stay on your website and become customers.
  • Cost-Efficient: Maintaining a responsive website is a more economical option than supporting both a desktop and mobile version of your website. Responsive web design also improves SEO, therefore increasing ROI. Furthermore, maintaining just one website is much more convenient.


Tips for Designing a Responsive Website

  • Use the Right Layout: The most important aspect of responsive web design is the fluid layout. All content and grids should be fluid in design, allowing them to respond to different devices. In addition, you should use a simple layout and code. Complex elements such as Flash and JavaScript will only detract from your site’s ability to adjust.
  • Make Images Flexible: To make your website responsive, your images must also be flexible in terms of size. There are a variety of tools that you can use to make your images adaptive to resizing, such as Adaptive Images. To reduce site load time, size your images for mobile devices.
  • Enable Site Compression: Another way to reduce load time and make it easier for devices that have a low bandwidth to access your website is to compress the elements and content of your website.
  • Remove Unnecessary Content: In addition, eliminating unnecessary content will help your responsive website succeed. Remove any content that will not work on mobile as well as content that simply takes up space and adds clutter.

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