Small Business Website Monitoring

Tuesday - November 20th, 2012

Written by: Tristan Pelligrino

Small Business Website Monitoring

For many small business owners, updating a website is just one of the many things required on a daily basis. An owner’s time can be stretched thin when trying to balance management, financing, marketing and technology within a company. Given that time is so valuable for a business owner, how can one streamline the way they monitor their company’s website? Let’s take a look at what’s important about your website and what tools can be used to keep tabs on what is going on.

With a small business website, one of the most important aspects regarding website operations is the website’s up-time, which is the percentage of time that a website is operational and available for access by visitors. Typically, a business website should have an up-time percentage of at least 99.9%. The reason up-time is so important for business websites is because every second matters in business. If people attempt to visit a website and the website is down, these individuals will not have an opportunity to learn more about your services or purchase a product. Therefore, up-time is crucial to every business website, but many businesses cannot afford to hire staff to monitor a business website. Furthermore, many small businesses are not financially able to maintain in-house support for websites.

As an alternative, many small businesses use small business website monitoring tools to monitor website activity and performance issues (i.e., website up-time). These tools are a great way to monitor website activity because the tools are plentiful in the market, the tools are primarily free or inexpensive, the tools tend to be very reliable, the tools are usually easy to install, and the tools typically require very little hands on assistance.

Many of the small business website monitoring tools provide a variety of features to assist small business owners. Some of the common features include website up-time data, notification alerts, website traffic statistics, keyword data, visitor data and other related information. The features provided with website monitoring tools are a great way for small business owners to monitor their websites and receive useful data regarding website activities.

There are quite a large number of website monitoring tools available on the web for small business owners, but here are some of the more popular choices.

  • Site 24×7 – This site has a free solution for up to 5 websites. There are a number of features available including alerts/notifications and mobile access. For business owners “on the go” it can be crucial to have quick access to your site’s operations from a mobile device.
  • Are My Sites Up? – If your site goes down, it’s better for you to know first. The standard plan starts at $8 per month and it checks your website’s status every minute.
  • – One of the better “free” options available, you might find that this provides the features you need. Or, you can start with this service and see if it lacks anything you’re looking for. They have a video explaining their solution.
  • Montastic – This site claims it is the solution that “doesn’t suck.” So, probably worth a try. Montastic has a free option offering 30-minute checks and includes a range of other paid options for more flexibility.
  • ServerMojo – This solution keeps things pretty streamlined with a “red is bad” tagline. Essentially, if you’re looking for the major checks, then this can be a feasible solution. ServerMojo has an entry plan available for $29.95 per year.

Ultimately, one of the biggest problems that small business owners have regarding their websites is a lack of useful website data. For many small business website owners, they launch their websites and just hope for success. They also assume that the site will never go down or have any technical issues. However, by using small business website monitoring tools, small business owners can take a more proactive role in the success of their websites. These tools allow website owners the opportunity to assess the performance of their websites and alter website plans based on statistical data.

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