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How to Select Images for Your Website

Tuesday - July 16th, 2013

Written by: Tristan Pelligrino

How to Select Images for Your Website

Going visual is certainly one of the biggest trends of 2013. Whether you embrace minimalist web design or are incorporating more images into your online presence, pictures are popping up everywhere! But how do you choose the best images for your website and social media pages? Whether you use stock photos or take originals, the options for visuals seem endless, making it difficult to know which image to use.

By knowing what to look for, you’ll have an easier time choosing images that will enhance your website and the user experience. Remember, a picture is worth a thousand words – so what are the images on your website saying about your brand?

What to Consider in Your Website Visuals

  • Color scheme. What’s the color scheme of your website? Brand? The general color palette of your website will create an overall ambience that can define the user experience. Altering color levels and brightness can have a major impact on how visitors view your site and your brand. Furthermore, look for ways to make your pictures and images complement or enhance the existing color palette.
  • Quality. With Apple’s release of the MacBook Pro with Retina Display and the increased popularity of Blu-ray and HD TV, it’s more important than ever to invest in high definition images for your site. Grainy images will make even the fanciest webpage look unprofessional, which means that visitors are less likely to continue browsing or conducting business.
  • Originality. Have you ever been to a completely new webpage and felt like you’d been there before? By creating and investing in new images that no other website has, you’ll ensure that your web presence is completely unique for all your visitors!
  • Variety. Be sure to express all your business has to offer with a variety of images. For instance, if you’re a wedding planner, feel free to showcase weddings ranging from a sentimental backyard ceremony to a grand procession in a cathedral. Varying the types of images and content of your images lets customers know the scope of your offerings and how you can help them.
  • Focus. Selecting images for your website is not the time to get artsy – unless you’re an artist promoting your business. In other words, pictures, especially those promoting products, should have a clear focal point with very little clutter.

When you take all of these elements into consideration, you’ll have a much easier time selecting images that enhance your website and the user experience. Always be sure to get a second opinion, as images come across differently to different people. Having a second, third, or fourth opinion can make a major difference and ensure that your site interests the widest audience possible.

Also, while there are many stock image resources that you can use for your website, consider investing in original images for your site. This way you don’t have to worry about copyright and can ensure that your site is truly unique and original. Furthermore, original images make the site more personalized for your business, allowing your brand to truly develop its voice. Investing in original images also gives your brand the opportunity to be creative. Whether you need images for your blog or your homepage, there’s an organic excitement when it comes to creating visuals for your brand!

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