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How Mobile Is Going to Take 2013 By Storm

Friday - January 18th, 2013

Written by: Tristan Pelligrino

How Mobile Is Going to Take 2013 By Storm

You don’t have to be a marketing guru to see that mobile use is growing exponentially. It’s obvious to all of us. In fact, you’ve probably made a purchase, viewed media, or sent some important emails from your phone today! As mobile technology continues to develop and web content becomes more optimized for mobile, consumers are going to start making purchases from their phones at even higher rates.

Thanksgiving 2012: The Big Jump

If mobile’s been on an upward swing for the last few months, Thanksgiving 2012 marked a monumental spike. According to Business Insider, mobile payment volume from around the world increased by 173% from Thanksgiving ’11 to Thanksgiving ’12.

According to eMarketer, U.S. retail sales through mobile devices grew by 81%, accounting for a total of $25 billion in sales. People aren’t just playing Angry Birds on their iPhones; they’re using them to make purchases. The same source reports that another increase of 55.7% in sales is expected for 2013, which would mean that mobile sales will account for 15% of all retail eCommerce in 2013.

Exponential Growth of Mobile Devices

People aren’t just using mobile devices to make purchases, but they’re buying even more mobile devices at an amazing rate. According to a Pew Research Report (cited here in the Los Angeles Times), 25% of all Americans ages 16 and older own an iPad, Kindle Fire, Samsung Galaxy Tab, or other form of tablet computer.

Just How Important Is It to Be Mobile Friendly?

Well, we’ve shared the facts we have, so you tell us what you think. In our opinion, mobile is booming and shows no signs of slowing down! Furthermore – and perhaps more importantly – consumers are coming to expect more of brands on the mobile front.

According to AdWeek, 72% of consumers expect brands to have mobile-friendly sites. However, as the next line of the story’s header states, 96% of consumers have used their smartphones to visit non-mobile friendly websites. Consumers are desperate to have mobile-friendly websites. While that demand will be met stronger than ever before in 2013, the figures still probably won’t perfectly merge.

Another highlight from the AdWeek piece is this: 67% of mobile users are more likely to buy from a website if the site is mobile-friendly. That’s a pretty significant figure, if you ask us.

How You Can Start Optimizing for Mobile Now

Obviously, getting in on mobile now is critical for brands that want to have a credible online presence in 2013. Furthermore, if you sell an end-consumer product or service online, mobile is extremely important. There are a few simple ways you can jump in now:

First and foremost, optimize your site for mobile. If you’re running a basic site built by WordPress, this is fairly easy to do. For practical tips, check out this Mashable article.
Develop a Foursquare presence. Even brands that don’t have physical locations are finding Foursquare’s “Tips” function to be useful.
Lastly, get someone who knows what they’re talking about on board with your mobile-optimization plan!

What advice or predictions do you have for mobile in 2013?

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