Five Ways Your Business or Organization Can Use Online Video

Friday - April 27th, 2012

Written by: Tristan Pelligrino

Five Ways Your Business or Organization Can Use Online Video

On April 23, YouTube celebrated its seventh birthday. Since launching, the video sharing site has taken over our culture. Two and half days worth of video content are uploaded to YouTube every minute, and approximately 4 billion videos are watched every single day. Other video sharing sites like Vimeo are reaching popularity, and sharing videos is easier than ever with other social media channels like Twitter, Facebook, and Pinterest.

Online videos are not just for entertainment. Instead, they are a powerful marketing tool that allow businesses and organizations to connect with people on a different level. All it takes is a little creativity.

Here are a few ways you can consider using online video as a way to engage:

Provide an Overview

One of the most basic ways to utilize video is to provide an overview of your business or organization. This type of video is most helpful on the front page of a website as in introduction. It can also be placed on an About page. Girls Inc. of Greater Indianapolis provides an excellent video on their home page that is educational and inspires a call to action, whether through volunteering or donating.

Behind the Scenes Tour

In today’s increasingly social world, people want to feel personal connections with brands. The best way to do this is show the faces and places behind a business or organization. TOMS shoes inlcudes a Headquarters Update section on their active YouTube channel, including this video featuring the customer service team. Videos showing employees and company culture are also excellent HR recruitment tools.

Make Announcements

Making exciting changes? Have a new product? Announcing a new contest? Consider using video to engage your customer base. The popular clothing and lifestyle brand Lily Pulitzer frequently utilizes videos to make exciting announcements to their customers. One of their most recent examples is their Lily Pulitzer Print Class of 2012 announcement that introduced the newest winners of their sorority prints contest.


Happy customers are great to have on your side. That’s why sharing their stories through video are great to show potential new customers. Basecamp, an app for project management, uses this great testimonial video on their website. In addition, non-profits can benefit from volunteer testimonial videos, like this one from the American Red Cross, in order to encourage citizens to donate their time.

How-To Videos

Teaching existing or prospective customers something new for free is a valuable video marketing tool. Boatman Geller, a fine stationery company, has used videos to give graphic design lessons. In addition, they use videos to interact with their dealers, like through this video showing how to log into their online wholesale account.

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