Fall Trends: Understanding Flat Design

Tuesday - October 8th, 2013

Written by: Tristan Pelligrino

Fall Trends: Understanding Flat Design

The wider use of smartphones and mobile devices has created a powerful push for flat design throughout all platforms, combining bright colors and exotic typography for what is undoubtedly the largest web design trend this fall. Just like any other brilliant concept, though, there’s plenty of room for creativity – but an equal amount for missteps. After all, you want to figure out how to balance site efficiency with interest, without creating a site that’s too simple.


Understanding the Popularity of Flat Design

If you don’t think considering flat design (or at least incorporating a few of its ideas) is important, then it’s time to re-evaluate your understanding of the popularity of flat websites. The reality is that as the internet industry matures, there’s been a greater push toward flat design, according to Forbes. What’s behind this trend? Major giants like Microsoft are aggressively focusing on simplicity by removing complicated textures, patterns, gradients, and other distractive site elements. The recent launch of Apple’s iOS7 has also emphasized the importance and timeliness of flat design.

Because flat design focuses on simplicity, clarity, and efficiency, it also makes it easier to design an experience that is similar on a variety of platforms. This creates a look for your business that is consistent from desktop to mobile devices, ensuring that users experience your brand the same way no matter how they browse your website.


How to Avoid Falling Flat

One of the biggest dangers of flat design is falling flat. Yes, you want to be simplistic, but this doesn’t mean that you should be boring as well. The way to avoid this is to remember that there’s still room for creativity. The moment that your website becomes predictable, chances are that it might be too boring. Of course, minimalism will feel familiar from site to site, but there are still many opportunities for branding moments.

Cleaner graphics don’t necessarily translate into boring graphics. In other words, simplicity is not equitable with stripping away the personality of an element. Rather, simplicity is about taking away the extra fluff that doesn’t need to be there by leaving the character intact. It’s a fine line, which is why working with a professional web design team is paramount to achieving the perfect artistic balance.


Ways to Make Your Flat Design Interesting and Exciting

So how can you ensure that your new website is compelling with flat design? By ensuring that your site embraces these beautiful elements, you can ensure that your site will boast incredible personality despite the lack of overly flashy material. First and foremost, the typography used throughout your site should be of utmost importance. The beautiful group of letters used to publish your content and showcase your brand will say volumes about your site before a word is even read.

Furthermore, the use of colors throughout your site, especially in large areas of “whitespace,” will create interest throughout the pages of your site. This allows you to champion less visual noise without sacrificing elements of interest. Simplicity will become your greatest asset without compromising the integrity of your site and the depth that your brand has to offer.

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