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Tips for Choosing the Best Fonts For Your Website

Friday - January 3rd, 2014

Written by: Tristan Pelligrino

Tips for Choosing the Best Fonts For Your Website

When designing your brand’s website, there are a number of choices that you will have to make. One of the most important aspects of your website is the fonts that you use. With a wide range of fonts available, it can be difficult to determine how many fonts your brand should use and what types of fonts work best in various situations. With the following guide to choosing fonts for your brand’s website, you will learn more about the types of fonts available to you and how you can both enhance your website’s design and improve readability through the right fonts. (more…)

7 Questions to Ask Before Hiring a Web Design Company

Wednesday - October 30th, 2013

Written by: Tristan Pelligrino

7 Questions to Ask Before Hiring a Web Design Company

Selecting the professionals who will build your website and work on your online marketing strategy is one of the biggest decisions you will make, especially as the internet continues to change the way we perform business. Since no two agencies are alike, it can be difficult to determine whether or not a web design company is a good fit for your brand. By asking these questions before signing a contract, you can ensure that you’re working with people you want to be on your team.

 

  1. Will you test my site for browser compatibility? As our world becomes more mobile, it’s increasingly important to focus on browser and device compatibility. There is no longer a one-size-fits-all solution for the browsing experience, and your site must be able to adapt to every platform imaginable. Failure to do so will leave you with a site that is lagging behind the competition.
  2. What are my options to optimize for search? A good web design company will have a plan for helping your business grow through optimizing your site for search engines. Furthermore, they should have services that allow you to invest in content development, SEO, and other techniques to build your online authority. Even if a web design company doesn’t do these things (unless they have a marketing brand as well), they’ll be able to advise you on what to consider.
  3. What do you expect from me? Communication is key in any professional relationship. By learning what the web design company will need from you in order to create the best site possible, you can ensure that communication remains strong. Furthermore, be sure to get any contracts or agreements completed in writing. This is absolutely crucial in order to ensure that both parties are satisfied once the services are rendered.
  4. How will I be able to edit the site? Once the design is completed, you’ll want to ask about how you will be able to edit, manage, and update the site once it’s in your hands. More than likely, you will have a Content Management System that allows you to make changes to your site as needed. Even if you won’t have a CMS, it’s important to know how you can maintain and edit the site once it’s finished.
  5. How long will the process take? Whether you’re getting a site for the first time or are updating an existing site, it’s important to have clear expectations as to when your site will be live with a fresh design. While there are many factors that contribute to the time it takes to create a brand new website, you can expect the entire process to take about 60 to 90 days. Of course, the figure may change depending on the complexity of your project and the scope of what you’re trying to accomplish.
  6. Can I see any examples of your work? A reliable web design company will be able to provide samples of sites that they’ve built for clients in the past. This will allow you to see how they’ve been able to work in various industries – including yours!
  7. How are your services priced? Before you begin a project, it’s important to understand how their services are priced and what you’re paying for. This will ensure that you remain in budget during the duration of the project. Whether it’s a flat fee, hourly rates, or charges for deliverables, it’s important to ensure that both parties are on the same page as far as pricing is concerned.

 

How to Successfully Launch a New Website

Tuesday - October 22nd, 2013

Written by: Tristan Pelligrino

How to Successfully Launch a New Website

Whether you’re re-imagining your company’s image or are investing in a website for the first time, it’s important to have a strong launch for your site! Just as you would celebrate the grand opening of a new office, it’s important to launch your site to fanfare and strategic marketing efforts. After all, this is a new opportunity for you to reach and engage customers, so it’s important to take advantage of everything this avenue has to offer.

 

What to Do Before Your New Website Launch

Before launching your new website, you’ll want to understand your audience so that you can accurately execute the new site. Assess audience data by running surveys and defining current areas of need. By measuring these metrics and then addressing them in the way that you design the new site, you can ensure that the launch will fill any needs not being addressed.

Also consider whether or not you want to evolve your customer base as you grow your business, which could determine how you create your new website as well. Understanding your audience will help make it easier to measure the success of your site and garner feedback during the launch. If you haven’t already, be sure to use this time to gather some testimonials for the new site. The more that you can sprinkle testimonials throughout the site, the better you can build confidence among web users by differentiating your brand and product.

Be sure to release teasers of your new site to get your customers excited. Whether it’s a series of blog posts up to the new site launch or an orchestrated social media campaign, the reality is that you need to keep pushing that “big news” is coming. It will get people excited, talking, and tuned for the upcoming launch.

 

What to Do During the Website Launch

You’ll want to take this opportunity to get as much exposure for your brand as possible. Don’t be afraid to take advantage of an online press release, for instance, to announce the launch of the new site, which will also inevitably create free traffic and attention. Furthermore, consider having an event. If you have a local shop, why not throw a “real life” launch party for local customers? Perhaps you could even create a week-long sale and allow consumers to benefit from your generous discounts.

A new website is incredibly exciting, so you want to be sure to celebrate and give opportunities for your customers to be excited about the new website as well.

 

What to Do After the Website Launch

Perhaps the most important aspect of launching a website is checking in with the success of your investment. How are consumers responding to the new site? Of course, using Google Analytics is great ways to easily see how new features are impacting the way that users interact with your brand. Be sure to keep it fresh by investing in content marketing efforts as well. Consistently updated blog posts and social media sites will create an image that’s fresh and lively, thereby keeping consumers engaged with your brand.

In the days following the launch, you’ll hear about any inefficiencies or mistakes throughout the site – there are bound to be some, so don’t be dismayed! Just be sure to address any concerns immediately as you transition into a newer online image for your brand! Good luck!