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Lockitron’s Crowdsourced Launch a Tremendous Success

Monday - October 8th, 2012

Written by: Tristan Pelligrino

Lockitron’s Crowdsourced Launch a Tremendous Success

Apigy has just unveiled its second generation Lockitron keyless entry device. The device is mounted on a lock and interfaced with an application on a smartphone. The door with the device can now be unlocked by the smartphone. Apigy needed to raise funds in order to bring this second generation device into production. They opted for a highly innovative crowdfunding approach. Their campaign was incredibly successful resulting in 9000 orders for the device in 48 hours. Apigy’s initial goal was a modest 1000 orders for Lockitron. Their innovative approach exceeded their expectations in its power to garner support for the project. (more…)

The Benefits of Embedding Videos on Your Landing Pages

Tuesday - June 26th, 2012

Written by: Tristan Pelligrino

The Benefits of Embedding Videos on Your Landing Pages

Marketing today is vastly different from how it was 20 or even 10 years ago. Consumers have vast amounts of information available at the click of a mouse and if your content doesn’t interest them, they can simply click away to the next competitor. No matter what type of business you have, there are probably dozens or hundreds of competitors out there vying for the same customers. Because of this, you need to make your message pop.

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Taking a risk with video and Hot Pockets

Thursday - June 21st, 2012

Written by: Tristan Pelligrino

Taking a risk with video and Hot Pockets

One of the best types of advertising is word of mouth. People listen to their families and friends. But how do you get people talking about your product? You do something different. You take a risk. That’s what it is all about. When you go for a risky campaign, you have to go in headfirst. It can be a total flop, but it can also be a huge success, just like the recent Hot Pockets campaign (video available below). (more…)