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A Guide to Choosing Colors to Represent Your Brand

Thursday - January 9th, 2014

Written by: Tristan Pelligrino

A Guide to Choosing Colors to Represent Your Brand

When it comes to your brand identity, one of the most important choices to make is what colors you will use to represent your brand. Each individual color projects a very different message, from sophistication and timelessness to exuberance and creativity. With this guide, you will be able to choose colors that accurately represent your brand and draw in your target audience. (more…)

7 Questions to Ask Before Hiring a Web Design Company

Wednesday - October 30th, 2013

Written by: Tristan Pelligrino

7 Questions to Ask Before Hiring a Web Design Company

Selecting the professionals who will build your website and work on your online marketing strategy is one of the biggest decisions you will make, especially as the internet continues to change the way we perform business. Since no two agencies are alike, it can be difficult to determine whether or not a web design company is a good fit for your brand. By asking these questions before signing a contract, you can ensure that you’re working with people you want to be on your team.

 

  1. Will you test my site for browser compatibility? As our world becomes more mobile, it’s increasingly important to focus on browser and device compatibility. There is no longer a one-size-fits-all solution for the browsing experience, and your site must be able to adapt to every platform imaginable. Failure to do so will leave you with a site that is lagging behind the competition.
  2. What are my options to optimize for search? A good web design company will have a plan for helping your business grow through optimizing your site for search engines. Furthermore, they should have services that allow you to invest in content development, SEO, and other techniques to build your online authority. Even if a web design company doesn’t do these things (unless they have a marketing brand as well), they’ll be able to advise you on what to consider.
  3. What do you expect from me? Communication is key in any professional relationship. By learning what the web design company will need from you in order to create the best site possible, you can ensure that communication remains strong. Furthermore, be sure to get any contracts or agreements completed in writing. This is absolutely crucial in order to ensure that both parties are satisfied once the services are rendered.
  4. How will I be able to edit the site? Once the design is completed, you’ll want to ask about how you will be able to edit, manage, and update the site once it’s in your hands. More than likely, you will have a Content Management System that allows you to make changes to your site as needed. Even if you won’t have a CMS, it’s important to know how you can maintain and edit the site once it’s finished.
  5. How long will the process take? Whether you’re getting a site for the first time or are updating an existing site, it’s important to have clear expectations as to when your site will be live with a fresh design. While there are many factors that contribute to the time it takes to create a brand new website, you can expect the entire process to take about 60 to 90 days. Of course, the figure may change depending on the complexity of your project and the scope of what you’re trying to accomplish.
  6. Can I see any examples of your work? A reliable web design company will be able to provide samples of sites that they’ve built for clients in the past. This will allow you to see how they’ve been able to work in various industries – including yours!
  7. How are your services priced? Before you begin a project, it’s important to understand how their services are priced and what you’re paying for. This will ensure that you remain in budget during the duration of the project. Whether it’s a flat fee, hourly rates, or charges for deliverables, it’s important to ensure that both parties are on the same page as far as pricing is concerned.

 

5 Things You Need to Know About HTML5

Monday - September 9th, 2013

Written by: Tristan Pelligrino

5 Things You Need to Know About HTML5

The internet evolves fast – blazingly fast. If you’re not keeping careful track, it can be easy to get left in the dust. With the coming changes that HTML5 provides, it may seem overwhelming, but it’s important to understand the potential that newer sets of technologies provide. While HTML5 and its nuances may seem elusive, it needn’t be so confusing. (more…)