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7 Benefits of Live Chat on Your Website

Tuesday - October 1st, 2013

Written by: Tristan Pelligrino

7 Benefits of Live Chat on Your Website

Have you ever faced the frustration of trying to get in contact with customer service, but couldn’t get in touch with the right people? We all know how irritating this can be, which is why we appreciate it when businesses make the effort to pro-actively meet our needs. The reality is that the internet has created a hyper-competitive marketplace, and your business should take advantage of every opportunity to rise above the rest. By using live chat, you can better serve your customers.

 

So what are the benefits of live chat?

  1. Convenience. Let’s face it, when consumers go online to shop, they’re looking for convenience. Whether it’s cheaper prices, avoiding the hassle of going to a store, or simply looking to make a quick purchase, convenience is a major factor in online shopping. The reality is that while Live Chat isn’t needed by some customers, there are many who will find it convenient. Because live chat features on your site are immediate, consumers will love that they don’t have to wait like they would while communicating via a call center. In fact, almost half of all online customers said that they’ve used live chat features to answer important questions in the midst of an online purchase.
  2. Proven results. When properly implemented, a site that uses live chat will likely have up to 20 percent better conversion rates than a site that doesn’t. But the benefits don’t end there – orders are up to 35 percent larger and consumers report greater satisfaction. With proven results that showcase customer satisfaction and growth for your business, what’s not to love about Live Chat?
  3. Cuts expenses. The reality is that live chat features on your site are really just another form of customer service. However, because it’s featured directly on your site, this lowers the average cost of interaction with customers. For instance, a single employee could handle multiple chats single-handedly, which would save you the resources from hiring more workers. Plus, live chat centers are traditionally smaller than call centers.
  4. Competitive edge. If your competitors aren’t currently using live chat, then you’ll have a leg up on the competition. Because live chat engages consumers and grows your business, you’ll be able to bring your website to life and offer unparalleled service in your industry.
  5. Communicate clearly. One of the largest challenges any business faces while growing is the ability to communicate clearly with consumers. Investing in live chat is a simple way to easily address the global nature of today’s online economy. Live chat ensures accurate communication, especially when it comes to customer service. For instance, unlike call centers, there’s no misunderstanding tracking numbers, order numbers, or confirmation codes since everything is typed out.
  6. Easy installation and maintenance. Unlike other major website upgrades, adding live chat to your website isn’t an overly complicated process. It can be done relatively easily without disrupting your current workflow processes and the business that’s currently in transaction. Furthermore, chats can be answered by your team on a variety of devices ranging from desktop to mobile.
  7. Serving your customers. Ultimately, the greatest benefit of live chat is that you’re investing in another way to service your customers and provide the best shopping experience possible. It’s a difference that will go a long way in defining your brand and creating a customer-focused image.

5 Ways to Simplify Your Web Design

Monday - September 16th, 2013

Written by: Chad Vossen

5 Ways to Simplify Your Web Design

In a previous post, we discussed why minimalism is one of the leading website design trends of 2013. But that’s easier to acknowledge than to implement, especially if you already have an established website. So how can you simplify your existing site to take advantage of the streamlined simplicity that is defining today’s web design trends? (more…)

Understanding the Science of Creativity (And Web Design)!

Thursday - September 12th, 2013

Written by: Tristan Pelligrino

Understanding the Science of Creativity (And Web Design)!

Whether you’re planning your website or working on growing your business, a good bit of creativity is required. Sure, you have to be practical about your business and website ideas, but creativity is necessary to even have those ideas in the first place. What if we told you that there’s a science behind creativity? A way that you can enhance your creative juices to maximum effect? By learning these secrets, you’ll be able to create ideas that will grow your website and business.

You see, being artistic isn’t the key to creativity. Just because you didn’t play a musical instrument in high school or can’t draw, it doesn’t mean that you don’t have the capability of creatively thinking to improve the various elements of your web presence.

First, though, let’s dispel some of the myths about creativity:

  1. It can be learned. We’re not here to teach you creativity with this blog post. Instead, we’re trying to help you unleash your inner artist. Creativity is innate and as individual as our own personas, not something that is imbibed.
  2. You must have a new idea. Chances are that your creative ideas won’t be original – but that’s okay! After all, “there’s nothing new under the sun,” right? In other words, don’t stress yourself out if you can’t think of something completely original. Instead, think of a new twist on things or how you can improve what already exists.
  3. Imitating is stealing. Some people try to avoid imitating what their competitors are doing, but why? The power of creativity is sometimes unleashed by imitation! Sure, you don’t want to be a carbon copy of your competitors, but imitation could easily be the starting point for your own creative endeavors.

Now that we’ve debunked some of the most common myths tied to creativity, let’s look at the science:

Did you know that the brain activity of rappers is almost identical to what the brain looks like during the creative process? Research shows that our brains follow the same patterns that freestyle rappers do whenever we do something creative. Of course, it’s scientifically very difficult to track creativity, but the research so far is clear: when we’re being creative, common areas of the brain we use deactivate and others light up.

The creative relationship and similarity to the same brain synapses used for freestyle rapping suggests that our best creative moments are uninhibited – that we just let them flow from us without any reservation. While our brains analyze facts to make decisions on a daily basis, that portion of the brain is shut off during creative processes. It’s more about intuition and emotional response than an analytical one. This is why some of our best creative moments come in the shower – we’re completely relaxed and allowing a free train of thought!

So how can you inspire your inner creative artist?

  • Find inspiration. By finding something such as an existing website, interior design, clothing, or even photography, you can use that something as a starting point for your own inspiration and creativity. Look at existing ideas and ask yourself, “How can I make this better? What elements can I take away from this?”
  • Have a paper and pencil – or phone – on you at all times. Remember, a creative idea can strike at any moment, and when it does, you want to allow the ideas to continue flowing. This is why it’s so important to keep a notebook or smartphone nearby so that you can record ideas that randomly come to you!
  • Play around. Creativity is the opportunity to have fun in a professional setting. Feel free to play around and experiment with colors on your site or other elements of your business. Remember, nothing is set in stone and you are in charge of how everything unfolds!