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The Importance of Using Responsive Web Design

Tuesday - January 21st, 2014

Written by: Tristan Pelligrino

The Importance of Using Responsive Web Design

One web design term you may have heard this past year is responsive web design. Responsive web design is a style of design that responds to the device of the user and automatically changes the layout of a website to suit the screen size, resolution, orientation, platform, and other elements of that device. With responsive web design, your brand’s website will be functional for users on all types of devices, from smartphones and tablets to desktop computers and laptops. As mobile internet use continues to rise, responsive web design has become even more important for brand websites. Read on to learn more about the importance of responsive web design. (more…)

8 Tips for Increasing Conversion Rates on Checkout Pages

Tuesday - January 14th, 2014

Written by: Tristan Pelligrino

8 Tips for Increasing Conversion Rates on Checkout Pages

Shopping cart abandonment is a serious problem for the many businesses that sell online. Many users abandon their shopping carts at the checkout stage for a variety of reasons. This means that optimizing your checkout pages is key to maximizing conversion rates and decreasing shopping cart abandonment. With the following eight tips, you can ensure increased conversion rates on your checkout page. (more…)

A Guide to Choosing Colors to Represent Your Brand

Thursday - January 9th, 2014

Written by: Tristan Pelligrino

A Guide to Choosing Colors to Represent Your Brand

When it comes to your brand identity, one of the most important choices to make is what colors you will use to represent your brand. Each individual color projects a very different message, from sophistication and timelessness to exuberance and creativity. With this guide, you will be able to choose colors that accurately represent your brand and draw in your target audience. (more…)