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How to Create a Mobile-Optimized Email Marketing Campaign

Thursday - January 23rd, 2014

Written by: Tristan Pelligrino

How to Create a Mobile-Optimized Email Marketing Campaign

Does your business rely on an email marketing campaign to gain leads? If so, now is the time to ensure that the emails you send are optimized for mobile devices. With mobile devices growing more and more popular, especially for online tasks, mobile optimization for emails cannot be ignored. There are a number of simple ways that your business can optimize its emails for mobile devices, from using smaller images and larger CTAs to sending adaptive emails or mobile-only versions. Read on to learn more about the statistics on email and mobile use as well as how you can optimize your email marketing campaign for mobile users. (more…)

6 Common Mistakes Brands Make on Social Media

Thursday - January 16th, 2014

Written by: Tristan Pelligrino

6 Common Mistakes Brands Make on Social Media

By now, social media marketing should be a critical component of your brand’s online marketing strategy. While social media is widely used by brands to connect with customers, many brands are still making a few common errors that can deter customers from continuing to follow them and can even seriously damage their reputation. To ensure the success of your social media marketing campaign, avoid these six common mistakes. (more…)

8 Tips for Increasing Conversion Rates on Checkout Pages

Tuesday - January 14th, 2014

Written by: Tristan Pelligrino

8 Tips for Increasing Conversion Rates on Checkout Pages

Shopping cart abandonment is a serious problem for the many businesses that sell online. Many users abandon their shopping carts at the checkout stage for a variety of reasons. This means that optimizing your checkout pages is key to maximizing conversion rates and decreasing shopping cart abandonment. With the following eight tips, you can ensure increased conversion rates on your checkout page. (more…)