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5 Ways You Might Be Hurting Your SEO Strategy

Wednesday - January 29th, 2014

Written by: Tristan Pelligrino

5 Ways You Might Be Hurting Your SEO Strategy

Online marketing is all about improving SEO through a wide range of strategies, from blogging and actively using social media to using keywords and building backlinks to your website. Unfortunately, there are also a number of ways that businesses hurt their own SEO strategies. Many businesses engage in black hat SEO tactics, or methods that lead to penalties from Google, while other businesses simply do not make use of all that SEO has to offer. Read on to learn about the five ways that you may be hurting your SEO strategy. (more…)

How to Create a Mobile-Optimized Email Marketing Campaign

Thursday - January 23rd, 2014

Written by: Tristan Pelligrino

How to Create a Mobile-Optimized Email Marketing Campaign

Does your business rely on an email marketing campaign to gain leads? If so, now is the time to ensure that the emails you send are optimized for mobile devices. With mobile devices growing more and more popular, especially for online tasks, mobile optimization for emails cannot be ignored. There are a number of simple ways that your business can optimize its emails for mobile devices, from using smaller images and larger CTAs to sending adaptive emails or mobile-only versions. Read on to learn more about the statistics on email and mobile use as well as how you can optimize your email marketing campaign for mobile users. (more…)

6 Common Mistakes Brands Make on Social Media

Thursday - January 16th, 2014

Written by: Tristan Pelligrino

6 Common Mistakes Brands Make on Social Media

By now, social media marketing should be a critical component of your brand’s online marketing strategy. While social media is widely used by brands to connect with customers, many brands are still making a few common errors that can deter customers from continuing to follow them and can even seriously damage their reputation. To ensure the success of your social media marketing campaign, avoid these six common mistakes. (more…)