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How to Be Exciting in a Boring Industry

Thursday - December 19th, 2013

Written by: Rob Ruscher

How to Be Exciting in a Boring Industry

Just because you work in a “boring” industry and none of your competitors are engaging in groundbreaking marketing, it doesn’t mean that you should accept the status quo. Working in a “boring” industry actually gives your brand incredible creative license to create a dynamic and compelling web presence, marketing campaign, and brand image. (more…)

7 Signs You Need to Invest in Marketing Automation

Written by: Rob Ruscher

7 Signs You Need to Invest in Marketing Automation

If you’ve never adopted marketing automation before, it can be difficult to make the decision to implement this into your marketing strategy. Marketing automation gives you the opportunity to maximize your efficiency and even experience a greater ROI in your marketing efforts. But how do you know if marketing automation is right for your brand? (more…)

Understand How Web Design is Responding to “Shorter” Attention Spans

Tuesday - December 17th, 2013

Written by: admin

Understand How Web Design is Responding to “Shorter” Attention Spans

Each year, if you notice that consumers are increasingly impatient, they probably are. According to the latest research, humans have an attention span of 8 seconds, which is not only down from last year, but also lower than that of a goldfish. The push from social media to rely on short form content doesn’t make it any easier either. Six-second clips from Vine and 15 second clips on Instagram are continuously exposing social media users to shorter and shorter content. (more…)