Blog

Building Brand Trust Online

Tuesday - January 7th, 2014

Written by: Tristan Pelligrino

Building Brand Trust Online

One of the most important parts of your online marketing strategy is building brand trust on the web. Brand trust is important because when consumers trust your brand, they become loyal, repeat customers. Furthermore, brand trust adds to the overall reputation of your brand and ensures that you will gain customer referrals and recommendations. By building brand trust online, your business can grow and draw a larger customer base. Use the following steps to build brand trust online. (more…)

Tips for Choosing the Best Fonts For Your Website

Friday - January 3rd, 2014

Written by: Tristan Pelligrino

Tips for Choosing the Best Fonts For Your Website

When designing your brand’s website, there are a number of choices that you will have to make. One of the most important aspects of your website is the fonts that you use. With a wide range of fonts available, it can be difficult to determine how many fonts your brand should use and what types of fonts work best in various situations. With the following guide to choosing fonts for your brand’s website, you will learn more about the types of fonts available to you and how you can both enhance your website’s design and improve readability through the right fonts. (more…)

What Customer and Buyer Persona Analysis Means for You

Monday - December 23rd, 2013

Written by: Rob Ruscher

What Customer and Buyer Persona Analysis Means for You

At 522 Digital, we offer you the opportunity to better understand your customers through our customer and buyer persona analysis. Through online data and research, we are able to determine the basic personas of most of your online clients. Understanding buyer persona is critical to communicating and developing a professional relationship with them. (more…)