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6 Common Mistakes Brands Make on Social Media

Thursday - January 16th, 2014

Written by: Tristan Pelligrino

6 Common Mistakes Brands Make on Social Media

By now, social media marketing should be a critical component of your brand’s online marketing strategy. While social media is widely used by brands to connect with customers, many brands are still making a few common errors that can deter customers from continuing to follow them and can even seriously damage their reputation. To ensure the success of your social media marketing campaign, avoid these six common mistakes. (more…)

8 Tips for Increasing Conversion Rates on Checkout Pages

Tuesday - January 14th, 2014

Written by: Tristan Pelligrino

8 Tips for Increasing Conversion Rates on Checkout Pages

Shopping cart abandonment is a serious problem for the many businesses that sell online. Many users abandon their shopping carts at the checkout stage for a variety of reasons. This means that optimizing your checkout pages is key to maximizing conversion rates and decreasing shopping cart abandonment. With the following eight tips, you can ensure increased conversion rates on your checkout page. (more…)

A Guide to Choosing Colors to Represent Your Brand

Thursday - January 9th, 2014

Written by: Tristan Pelligrino

A Guide to Choosing Colors to Represent Your Brand

When it comes to your brand identity, one of the most important choices to make is what colors you will use to represent your brand. Each individual color projects a very different message, from sophistication and timelessness to exuberance and creativity. With this guide, you will be able to choose colors that accurately represent your brand and draw in your target audience. (more…)