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7 Web Design Mistakes Small Businesses Make

Thursday - October 17th, 2013

Written by: Tristan Pelligrino

7 Web Design Mistakes Small Businesses Make

From social media to SEO, there’s an incredible amount of information that you must consider and evaluate as you pursue a holistic marketing strategy. But with so much going on, it’s easy to overlook crucial elements that could make or break your online marketing efforts. Seeing your website on a daily basis can make you immune to any flaws or inefficiencies that consumers immediately pick up on. The overall messaging could even be more confusing than you realize.

 

By keeping an eye out for these common web design mistakes, you can ensure that your brand maintains the pristine image you’ve worked so hard to build.

 

  1. Poor navigation. Too many businesses focus on the big picture without realizing the importance that details such as navigation make in the online experience. Careful attention concerning site navigation is a critical consideration for business owners trying to grow their online presence.
  2. Too much pizzazz. Of course you want to impress your visitors, but creating a site that’s too flashy results in a site that’s too confusing. After all, minimalism is currently defining the standard for web design. If you want to impress, then impress with simplicity.
  3. Poor readability. Today, the attention span for online content is so short that it’s critical to capture a user’s attention within a few seconds. Not only must the content on your site be well written, but it must also be published with beautiful typography that customers find attractive and easy to read.
  4. No calls to action. Yes, believe it or not, there are many businesses that fail to include calls to action throughout their website. The reality is that you need to prod visitors to take action, no matter how simple that action may be. Whether it’s signing up for a weekly newsletter or simply taking the time to learn about a product, a CTA dramatically improves the power that your site possesses for your business.
  5. Failing to test on all devices. Because consumers are browsing the internet on desktops, laptops, tablets, smartphones, and various other devices, it’s crucial to ensure that your site functions on all these platforms. Investing in a responsive site or ensuring that it’s otherwise designed to function on any platform is a critical checkpoint in today’s marketplace.
  6. Lack of search navigation. Some visitors will come to your website knowing exactly what they want. If your website lacks a search box, it will be difficult and frustrating for a user to find something hiding within the site. This is a simple fix that can be addressed with Google Custom Search.
  7. Items that look like an advertisement. Even if you’re promoting something within your business, anything that looks like an advertisement will be ignored by large swathes of your visitors. The reality is that the internet has been around long enough for people to ignore banners, pop-up screens, and other typical advertisement gimmicks.

 

Ultimately, almost any mistake in web design can be attributed to a lack of efficiency and lack of clarity. In today’s hyper competitive online market, the mantra of keeping it simple couldn’t be more applicable. Users should easily be able to browse your site, understand what your business is about, and be encouraged to take some form of action.

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