7 Signs You Need to Invest in Marketing Automation

Thursday - December 19th, 2013

Written by: Rob Ruscher

7 Signs You Need to Invest in Marketing Automation

If you’ve never adopted marketing automation before, it can be difficult to make the decision to implement this into your marketing strategy. Marketing automation gives you the opportunity to maximize your efficiency and even experience a greater ROI in your marketing efforts. But how do you know if marketing automation is right for your brand?

  1. Your company has a long sales cycle. The length of your sales cycle depends largely on your product line or your industry. The longer your sales cycle and the more touch points you need with consumers, the more likely it is that you need marketing automation. A long sales cycle can drain resources, manpower, and time, so it’s important to make it as efficient as possible.
  2. There are a lot of repetitive tasks. If many tasks in your sales process are repetitive such as building email lists or managing leads, then there’s an opportunity to incorporate automation. Manual, repetitive, and inefficient tasks are better left to automation. This frees your time as well as the time of your employees. Automation allows you to build a re-usable workflow that results in more efficiency.
  3. Your staff is swamped. If your employees can’t take on any more projects, it’s probably not the time to grow your team. Chances are that a backlog of campaigns and tasks can be automated through a more efficient workflow process. Whether it’s a third party consultant or automated processes, it’s important to give your team the technological support that it needs to survive in today’s hyper-competitive economy.
  4. Your online marketing strategies are succeeding. If your target audience is successfully finding you online, then the increase in leads is a good reason to boost your sales team. Through marketing automation, you can better interact with these leads so that your conversion rates improve and your business grows.
  5. Competitors are gaining ground. If the competition in your industry is fierce, then it’s important to make your workflow processes as efficient as possible. This allows your brand to respond to the more leads and interact with potential clients on a personal basis. The more of your process you automate, the more time and resources you have to spend elsewhere.
  6. It’s hard to determine the ROI of your campaigns. One of the most important elements of a marketing campaign is the opportunity to analyze your statistics and see where you can improve. If you have very little insight into campaign ROI, then you have the chance to gain data through the use of automation, which will allow you to pull and analyze numbers. Plus, the more data and feedback you have on your campaigns, the more you can tweak them to get the results that you want.
  7. You need to segment and target leads. Marketing automation takes advantage of the menial tasks that comprise any given marketing campaign. By utilizing better tools to reach your target communication goals, you can grow from your content creation efforts.

When it comes to your marketing strategy, it’s important to be as efficient as possible so that you can focus on what you do best: serving your customers.

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