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7 Signs It’s Time to Update Your Marketing Strategy

Tuesday - December 3rd, 2013

Written by: admin

7 Signs It’s Time to Update Your Marketing Strategy

If you’re investing in digital marketing and aren’t seeing the results you want, it could be a sign that you need to update your strategy. In some instances, it just takes time for strategies like SEO to take effect, but other times your strategy might be too small for your brand.

The online world evolves quickly, and complacency can lead your brand to an outdated marketing strategy. Here are some signs that your online marketing plan needs to be revived:

  1. Visitors are bouncing. If your website has a high bounce rate, this means that new visitors aren’t waiting to see your new content. Not only does this reflect poorly on your current strategy, but it’s also inefficient to draw new traffic only to have it leave. Instead, you should ensure that your site entices visitors with beautiful web design, authoritative content, and high value.
  2. Lack of social optimization. The importance of social media sharing cannot be underestimated. One of the most powerful ways to reach new consumers is for your biggest fans to share your content. If social media isn’t naturally integrated into your marketing strategy, what are you waiting for?
  3. Lack of responsive design. More consumers are browsing the web on their mobile devices. In fact, mobile browsing shows no sign of slowing down and is expected to define the way that the majority of users view the web. If your marketing strategy doesn’t take mobile users into account or if your website isn’t responsive, it’s time to upgrade your marketing strategy.
  4. Your content isn’t optimized. While you don’t have to re-write every single piece of content on your site, the only way to truly improve your SEO efforts is through optimized, quality content. This gives your brand the greatest ROI for its efforts and ensures that your marketing strategy yields dividends for a long time to come.
  5. Your marketing budget hasn’t changed. With so many platforms to promote your brand, your marketing budget should be consistently adapting to today’s marketplace. If your marketing budget hasn’t changed over the years, it’s probably time for a digital strategy facelift.
  6. Content is overly promotional. One of the greatest trends in marketing today is focusing on storytelling. Brands want to tell stories that consumers relate to and can connect with. If your marketing is overly self-centered, it’s time to give value to consumers and work to connect with them in a way that is meaningful.
  7. There’s no integration. A solid marketing plan will integrate its various components into a unified strategy focused on brand image and growing your bottom line. Marketing integration is critical to interlinking your various platforms.

As you work to update your marketing strategy, it’s important to consider all the techniques you can implement to keep your strategy timeless. By focusing on storytelling, content marketing, beautiful web design, and integration, you can ensure that your brand is investing in a strategy that provides long-term benefits.

Is your brand’s marketing strategy taking advantage of today’s most powerful techniques?

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