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5 Ways You Might Be Hurting Your SEO Strategy

Wednesday - January 29th, 2014

Written by: Tristan Pelligrino

5 Ways You Might Be Hurting Your SEO Strategy

Online marketing is all about improving SEO through a wide range of strategies, from blogging and actively using social media to using keywords and building backlinks to your website. Unfortunately, there are also a number of ways that businesses hurt their own SEO strategies. Many businesses engage in black hat SEO tactics, or methods that lead to penalties from Google, while other businesses simply do not make use of all that SEO has to offer. Read on to learn about the five ways that you may be hurting your SEO strategy.

1. Buying Links
One black hat SEO tactic that will ultimately harm your SEO strategy is buying links. Backlinks, or links on other websites that go to your website, are an important part of your SEO strategy, and until fairly recently, search engines did not differentiate between quantity and quality. Because of this, many companies participated in link buying, or purchasing backlinks on spammy websites with low quality content. However, with new algorithm updates, Google now penalizes websites that have bad backlinks.

2. Using Duplicate Content
Another black hat SEO tactic that can lead to serious penalties is posting duplicate content. If you copy content from another website and use it on yours, you will ultimately hurt your SEO strategy. On the other side of the coin, content scrapers often attempt to steal your content before your site is indexed, making it seem as though your website has the duplicate content. Prevent this by consistently updating your sitemap.

3. Keyword Stuffing
Proper keyword use is important for SEO. Websites must make use of keywords and key phrases that rank highly for their industry, ensuring that they are found by searchers. However, another black hat SEO tactic that will harm your SEO strategy is keyword stuffing. Keyword stuffing refers to using keywords excessively in the content and other elements of your website rather than writing naturally.

4. Posting Irrelevant Content
While content marketing is key for your SEO strategy, that content needs to be relevant to your industry and your business. If you post irrelevant content, you will confuse the search engines as well as your site visitors. Focus on creating content that is geared toward the wants and needs of your customers, and offer valuable information relevant to your products and services. This will strengthen your SEO campaign by positioning your brand as an authority.

5. Ignoring Local SEO
One common mistake that small, local businesses make is ignoring local SEO. About 1 in every 3 Google searches is intended to find a certain physical location or place, and about 27% of mobile searches are local. This means that your business needs to use long-tail and geo-targeted keywords to reach their local audience.

6. Forgetting to Track Results
Finally, forgetting to track the results of your SEO strategy is a serious mistake. Tracking results is the only way to ensure that you are improving your SEO strategy over time. You should consistently track the results of your SEO efforts to find out what works and what doesn’t, and be sure to revisit your SEO strategy at regular intervals to make necessary tweaks and updates.

 

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