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3 Ostentatious Alternatives for Flash

Thursday - May 30th, 2013

Written by: Jolleen Tran

3 Ostentatious Alternatives for Flash

With Adobe Flash unable to work on many mobile devices alongside the rise of newer competitors on the market, the general consensus is that Flash is on its last leg. This once powerful web design tool has turned into a headache for many designers looking to create magnificently interactive websites. Fortunately, newer competitors on the market provide alternatives for brands to use.

The reason Flash has become obsolete is because of its inability to keep current with the online trends. Some of the most noticeable shortcomings of Flash include:

  • Lack of user navigation. In a world where it’s all about customization and enhancing the user experience, Flash ignores the user. Instead, Flash gives power to the developer, who guides users through their site the way that they want them to go. This completely takes the user experience and navigation out of the picture. In fact, Flash is so hostile towards users that designers even have the capability to use meta-refreshers and technical maneuvers to disable the back-button!
  • Lack of search engine friendliness. Search engines such as Google see Flash websites as a single file. Since this is the case, all of the content isn’t being crawled and used as it should be for search engine results. This means that no matter how optimized their content is, Flash sites will always be at a disadvantage to their competitors.
  • Lack of bandwidth options. Flash uses a lot of bandwidth. While this isn’t a problem in major metropolitan areas, keep in mind that major portions of the United States still don’t use high speed internet. Dial-up or limited connections are still prevalent.

When you consider all of these problems when using Flash, it’s no wonder brands want to seek out better and newer options! Three flashy alternatives to Flash include:

  1. HTML5. Though HTML5 isn’t quite perfected, it’s expected to become the web design standard in a few years. This is what major brands such as Google and Angry Birds are using to design their sites and apps. And let’s be honest, if Google’s using it, you know it’s good!
  2. JavaScript. JavasScript is extremely fast and responsive, which is great with the rise of mobile devices. This universal front-end platform makes the site resistant against whatever device is used to browse it. Furthermore, JavaScript currently has the industry momentum on its side right now.
  3. VideoJS. VideoJS is a free option that has gained popularity because of its incorporation of HTML5 and its incorporation of CSS skin. It’s compatible on every major browser and can be embedded on external sites.

While Adobe Flash could definitely make a comeback, it certainly isn’t the industry standard at the moment. Any site using this technology is missing out on iOS users and many other mobile devices. When selecting what tool you want to design your site and its elements, it’s crucial to consider its malleability for the different platforms available. As device options are destined to only increase in variation, the only way Flash can make a comeback is by adapting to the current market.

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